Instant Gratification

Hovnanian’s pop-up cereal bar, Instant Gratification, invited viewers to indulge on free sugary breakfast cereal while they charge their phones at charging stations throughout the space. In the 1950s, breakfast cereals made their mass debut as an instant breakfast, fortified with all the necessary ingredients for a quick breakfast. Instant Gratification explored the American dependence on this mindset, offering visitors exactly what they need, right when they need it.