BITCH, 2018

Neon, electrical cord

73 x 55 inches

An addition to Hovnanian’s Acronym Neon series, BITCH reclaims a codified word using an acronym, the new language of our digital age. Here, BITCH becomes a positively-charged word that rewrites its history as one that was used to demean women. In our online contemporary culture, the anonymity of commenting from behind a keyboard leads to a rise in cyber-harassment. BITCH seeks to usher in a wave of re-definitions.

Happy Hour Clock, 2018

Clock face and neon mounted to powder-coated board

18 x 18 x 3 inches

The centerpiece of the Rosé Room, Hovnanian’s Happy Hour Clock runs in hyperspeed. The clock hits 5:00 pm at least once an hour - happy hour is never that far away. The neon border pays a nod to bar signs, casting a pink glow on the wall of drawings that feature icons and aftermaths of American drinking culture.

FLIRL, 2018

Neon mounted to white powder-coated aluminum

48 x 36 x 5 inches

Part of the artist’s Acronym Neons series, FLIRL (Feel Love in Real Life) comments on the ways in which social media has caused us to translate our love language into a “like” language. We have begun to express our care for those around us primarily through our online interactions. As a result, we are quickly becoming desensitized to the significance of a “like”. FLIRL reiterates the necessity to express our care in more meaningful ways.

Bimbo Neon, 2018

Plaster cloth, resin, neon, spray paint, acrylic

21.5 x 12.5 x 7 inches

In Bimbo Neon, Hovnanian has created a wall sculpture of a pair of breasts that seem to leak the word “Bimbo” from the nipples. With this work, the artist visualizes the notion that women are often branded with labels that reference their sexuality. Bimbo Neon satirizes the societal objectification of women and their bodies.

FMLMBD, 2014

Neon mounted to white powder-coated aluminum

60 x 40 x 3 inches

Hovnanian's Acronym Neon series features works in neon that express emotionally raw phrases in acronyms, our new digital language. In the age of the internet and ubiquitous smartphone use, our modes of expression have been shortened. Communication occurs quickly and abruptly, without as much emotion. In this series, Hovnanian explores how the meaning behind our language has become sterilized by digital technology.

FMLNW, 2018

Neon mounted to white powder-coated aluminum

36 inches diameter

Hovanian's Acronym Neon series features works in neon that express emotionally raw phrases in acronyms, our new digital language. In the age of the internet and ubiquitous smartphone use, our modes of expression have been shortened. Communication occurs quickly and abruptly, without as much emotion. In this series, Hovnanian explores how the meaning behind our language has become sterilized by digital technology.

ILYSFM, 2014

Neon mounted to white powder-coated aluminum

78 x 20 x 4 inches

Hovanian's Acronym Neon series features works in neon that express emotionally raw phrases in acronyms, our new digital language. In the age of the internet and ubiquitous smartphone use, our modes of expression have been shortened. Communication occurs quickly and abruptly, without as much emotion. In this series, Hovnanian explores how the meaning behind our language has become sterilized by digital technology.

BTWITIAILWY, 2014

Neon mounted to white powder-coated aluminum

67 x 52 x 4 inches

Hovanian's Acronym Neon series features works in neon that express emotionally raw phrases in acronyms, our new digital language. In the age of the internet and ubiquitous smartphone use, our modes of expression have been shortened. Communication occurs quickly and abruptly, without as much emotion. In this series, Hovnanian explores how the meaning behind our language has become sterilized by digital technology.