Wall of Confidence

Wall of Confidence presents a stark perspective of cosmetic retailing. In the work, beauty cream jars are arrayed in rows, apparently identical except for the advertising slogans on their labels - all of which are quoted from actual products. The promise of confidence is the mass-marketer’s act of repressive desublimation, taking away what it seems to be offering. Wall of Confidence brings to light the double standard that is established and upheld by the beauty industry.